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Topic:  Jersey Patches/Sponsorships

Topic:  Jersey Patches/Sponsorships
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FJC31
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  Message Not Read  Jersey Patches/Sponsorships
   Posted: 7/8/2026 9:44:47 AM 
Kansas announces 5 year deal with Ripple and will feature the logo of its cryptocurrency, XRP, on all uniforms. Hope our department is trying to sell the jersey patch idea to someone for additional revenue.

https://x.com/bportnoy15/status/2074825836793078156?s=46&...
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FJC31
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  Message Not Read  RE: Jersey Patches/Sponsorships
   Posted: 7/8/2026 9:46:46 AM 
The Big12 also announces $20 million per year deal with Monster.

https://x.com/bportnoy15/status/2074510085485666500?s=46&...
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M.D.W.S.T
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  Message Not Read  RE: Jersey Patches/Sponsorships
   Posted: 7/8/2026 3:16:06 PM 
Feel like Homage would be a perfect fit, but alas RV would rather be seen roaming OSU's sidelines.

I'm still over here just holding out hope Eliott Hill gets us into Nike.
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FJC31
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  Message Not Read  RE: Jersey Patches/Sponsorships
   Posted: 7/8/2026 5:01:30 PM 
M.D.W.S.T wrote:
Feel like Homage would be a perfect fit, but alas RV would rather be seen roaming OSU's sidelines.

I'm still over here just holding out hope Eliott Hill gets us into Nike.


Homage has always been the ideal fit for a partnership variation in this era. Unless Vesler just flat out isn't interest in his Alma Mater, I'll never understand something not getting done.
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BobcatBurner
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  Message Not Read  RE: Jersey Patches/Sponsorships
   Posted: 7/9/2026 7:54:03 AM 
He’s a Buckeye fan boy whose business is cash poor and is diluted by private equity. Hard pass

FJC31 wrote:
M.D.W.S.T wrote:
Feel like Homage would be a perfect fit, but alas RV would rather be seen roaming OSU's sidelines.

I'm still over here just holding out hope Eliott Hill gets us into Nike.


Homage has always been the ideal fit for a partnership variation in this era. Unless Vesler just flat out isn't interest in his Alma Mater, I'll never understand something not getting done.
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FJC31
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  Message Not Read  RE: Jersey Patches/Sponsorships
   Posted: 7/9/2026 8:24:12 AM 
BobcatBurner wrote:
He’s a Buckeye fan boy whose business is cash poor and is diluted by private equity. Hard pass

FJC31 wrote:
M.D.W.S.T wrote:
Feel like Homage would be a perfect fit, but alas RV would rather be seen roaming OSU's sidelines.

I'm still over here just holding out hope Eliott Hill gets us into Nike.


Homage has always been the ideal fit for a partnership variation in this era. Unless Vesler just flat out isn't interest in his Alma Mater, I'll never understand something not getting done.




I couldn’t care less that he’s a Buckeye fan boy. How do you know his business is cash poor and diluted by PE? A quick search shows no traditional PE firms are backing Homage and Vesler maintains majority of control.

He’s backed by Ryan Reynolds, Jason Kelce, Haslam Sports Group, Rob McElhenney’ investment group, and Kevin Durant’s investment group.

Revenue was between $23-$35 million last year. I’m not saying you’re wrong, just curious where you’ve got this info.
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M.D.W.S.T
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  Message Not Read  RE: Jersey Patches/Sponsorships
   Posted: 7/9/2026 9:06:00 AM 
FJC31 wrote:
BobcatBurner wrote:
He’s a Buckeye fan boy whose business is cash poor and is diluted by private equity. Hard pass

FJC31 wrote:
M.D.W.S.T wrote:
Feel like Homage would be a perfect fit, but alas RV would rather be seen roaming OSU's sidelines.

I'm still over here just holding out hope Eliott Hill gets us into Nike.


Homage has always been the ideal fit for a partnership variation in this era. Unless Vesler just flat out isn't interest in his Alma Mater, I'll never understand something not getting done.




I couldn’t care less that he’s a Buckeye fan boy. How do you know his business is cash poor and diluted by PE? A quick search shows no traditional PE firms are backing Homage and Vesler maintains majority of control.

He’s backed by Ryan Reynolds, Jason Kelce, Haslam Sports Group, Rob McElhenney’ investment group, and Kevin Durant’s investment group.

Revenue was between $23-$35 million last year. I’m not saying you’re wrong, just curious where you’ve got this info.


I think it's likely this...

Express bought a $10M stake in Homage about 10 years ago. Express got bought out by PE. But they sold off their entire interest for something like less than $1M, when that all happened. Big loss, in a string of big losses for Express. So Homage is still running as its own thing, but was linked to Express and PE years ago. Now it's backed by all those folks you mentioned.
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SBH
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  Message Not Read  RE: Jersey Patches/Sponsorships
   Posted: 7/9/2026 9:49:33 AM 
Jason Kelce's mom is an Ohio J-school grad.
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FJC31
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  Message Not Read  RE: Jersey Patches/Sponsorships
   Posted: 7/9/2026 9:50:52 AM 
M.D.W.S.T wrote:
FJC31 wrote:
BobcatBurner wrote:
He’s a Buckeye fan boy whose business is cash poor and is diluted by private equity. Hard pass

FJC31 wrote:
M.D.W.S.T wrote:
Feel like Homage would be a perfect fit, but alas RV would rather be seen roaming OSU's sidelines.

I'm still over here just holding out hope Eliott Hill gets us into Nike.


Homage has always been the ideal fit for a partnership variation in this era. Unless Vesler just flat out isn't interest in his Alma Mater, I'll never understand something not getting done.




I couldn’t care less that he’s a Buckeye fan boy. How do you know his business is cash poor and diluted by PE? A quick search shows no traditional PE firms are backing Homage and Vesler maintains majority of control.

He’s backed by Ryan Reynolds, Jason Kelce, Haslam Sports Group, Rob McElhenney’ investment group, and Kevin Durant’s investment group.

Revenue was between $23-$35 million last year. I’m not saying you’re wrong, just curious where you’ve got this info.


I think it's likely this...

Express bought a $10M stake in Homage about 10 years ago. Express got bought out by PE. But they sold off their entire interest for something like less than $1M, when that all happened. Big loss, in a string of big losses for Express. So Homage is still running as its own thing, but was linked to Express and PE years ago. Now it's backed by all those folks you mentioned.


Got it, thanks. $10 million is a minority stake, so I'm not sure I classify Homage as diluted by PE.

In any case, a partnership hasn't happened for whatever reason. Nonetheless, I still hope the MAC or the our department is seeking jersey sponsorships in some capacity.
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OhioCatFan
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Location: Athens, OH
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  Message Not Read  RE: Jersey Patches/Sponsorships
   Posted: 7/9/2026 10:55:16 AM 
This fascination with Ohio A&M by Ohio graduates is and always will be puzzling to me. A high profile example is John Wilmer Galbreath, who gave tons of money to football at State, but hardly anything to the Bobcats. His daughter, Jody, whom I met on a few occasions, was much more oriented toward her Alma Mater, and its athletic programs. Her father, of course, did provide the funds to build the chapel, and insisted that it be built on the spot it now occupies, because it was on that spot that he first met his first wife. So he had some sentimentality toward Ohio, but it didn't translate to athletic giving. He also gave some funds to his fraternity, Delta Tau Delta, but the bulk of his giving was Up North.

A less known example, is a family friend of my wife's. He was also her pediatrician when she was growing up. He graduated from Ohio and was in the marching band. He once told me that he had marched next to Sammy Kaye in the band. After he graduated I'm not sure if he ever came back to Athens. He received his M.D. degree from A&M. He then practiced in Upper Arlington (my wife's from Bexley) and followed O$U football very closely. He hardly paid any attention at all to his Alma Mater's team. When I would mention to him something about our football team he always seemed only mildly interested. This was, as I said, puzzling to me, as most people usually have more loyalty to their undergraduate school than where they got an advanced degree. I guess living in the greater Cowtown area it's easy to succumb to Buckeye Brainwashing.

The only BLSS Certified Hypocrite on BA

"It is better to be an optimist and be proven a fool than to be a pessimist and be proven right."

Note: My avatar is the national colors of the 78th Ohio Veteran Volunteer Infantry, which are now preserved in a climate controlled vault at the Ohio History Connection. Learn more about the old 78th at: http://www.78ohio.org

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randy
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  Message Not Read  RE: Jersey Patches/Sponsorships
   Posted: 7/10/2026 2:46:27 PM 
It would have to be (a minimum) $5 million over 5 years to put an advertising patch on an Ohio basketball jersey. My opinion. The jerseys in the last 15 years have been ugly enough. Anything less would be a cheap sell-out. Unless it goes towards the new Ohio mens basketball coach's salary starting 2027-2028.

Last Edited: 7/10/2026 2:52:42 PM by randy
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OhioCatFan
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  Message Not Read  RE: Jersey Patches/Sponsorships
   Posted: 7/10/2026 3:01:16 PM 
randy wrote:
It would have to be (a minimum) $5 million over 5 years to put an advertising patch on an Ohio basketball jersey. My opinion. The jerseys in the last 15 years have been ugly enough. Anything less would be a cheap sell-out. Unless it goes towards the new Ohio mens basketball coach's salary starting 2027-2028.


Well, I think Boals has recruited a good enough team for next year to make the need for a new coach much less likely than it looked just a few months ago.

The only BLSS Certified Hypocrite on BA

"It is better to be an optimist and be proven a fool than to be a pessimist and be proven right."

Note: My avatar is the national colors of the 78th Ohio Veteran Volunteer Infantry, which are now preserved in a climate controlled vault at the Ohio History Connection. Learn more about the old 78th at: http://www.78ohio.org

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FJC31
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  Message Not Read  RE: Jersey Patches/Sponsorships
   Posted: 7/10/2026 5:44:12 PM 
OhioCatFan wrote:
This fascination with Ohio A&M by Ohio graduates is and always will be puzzling to me. A high profile example is John Wilmer Galbreath, who gave tons of money to football at State, but hardly anything to the Bobcats. His daughter, Jody, whom I met on a few occasions, was much more oriented toward her Alma Mater, and its athletic programs. Her father, of course, did provide the funds to build the chapel, and insisted that it be built on the spot it now occupies, because it was on that spot that he first met his first wife. So he had some sentimentality toward Ohio, but it didn't translate to athletic giving. He also gave some funds to his fraternity, Delta Tau Delta, but the bulk of his giving was Up North.

A less known example, is a family friend of my wife's. He was also her pediatrician when she was growing up. He graduated from Ohio and was in the marching band. He once told me that he had marched next to Sammy Kaye in the band. After he graduated I'm not sure if he ever came back to Athens. He received his M.D. degree from A&M. He then practiced in Upper Arlington (my wife's from Bexley) and followed O$U football very closely. He hardly paid any attention at all to his Alma Mater's team. When I would mention to him something about our football team he always seemed only mildly interested. This was, as I said, puzzling to me, as most people usually have more loyalty to their undergraduate school than where they got an advanced degree. I guess living in the greater Cowtown area it's easy to succumb to Buckeye Brainwashing.



I mean, I get it. The culture of sports at OU is less prominent and it's at lower level than OSU. We've had moments, but nothing consistent. Since my affiliation we've beaten Georgetown, have had a Sweet 16 run, beat Penn State in football, and the UVA win as big moments on a national scale for the school. I guess you can lump the WVU win into this as well.

But these have been spread out over the course of 16 years. Give alumni something to cheer about on a more recent yearly basis, this might be a different conversation.

I say that still thinking there would be an appeal for a company/brand to jersey sponsor at the mid-major level.


Last Edited: 7/10/2026 5:44:50 PM by FJC31
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SBH
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  Message Not Read  RE: Jersey Patches/Sponsorships
   Posted: 7/10/2026 8:05:24 PM 
OhioCatFan wrote:
randy wrote:
It would have to be (a minimum) $5 million over 5 years to put an advertising patch on an Ohio basketball jersey. My opinion. The jerseys in the last 15 years have been ugly enough. Anything less would be a cheap sell-out. Unless it goes towards the new Ohio mens basketball coach's salary starting 2027-2028.


Well, I think Boals has recruited a good enough team for next year to make the need for a new coach much less likely than it looked just a few months ago.


There's a different way to think about it, as well.
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OhioCatFan
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  Message Not Read  RE: Jersey Patches/Sponsorships
   Posted: 7/11/2026 12:53:58 AM 
SBH wrote:
OhioCatFan wrote:
randy wrote:
It would have to be (a minimum) $5 million over 5 years to put an advertising patch on an Ohio basketball jersey. My opinion. The jerseys in the last 15 years have been ugly enough. Anything less would be a cheap sell-out. Unless it goes towards the new Ohio mens basketball coach's salary starting 2027-2028.


Well, I think Boals has recruited a good enough team for next year to make the need for a new coach much less likely than it looked just a few months ago.


There's a different way to think about it, as well.


There are always differents ways to look at things, but I'll say confidently that if he gets to the championship MAC tournament game next year, he'll not be fired, and I think that's a real possibility with the recruits he's bringing in.

The only BLSS Certified Hypocrite on BA

"It is better to be an optimist and be proven a fool than to be a pessimist and be proven right."

Note: My avatar is the national colors of the 78th Ohio Veteran Volunteer Infantry, which are now preserved in a climate controlled vault at the Ohio History Connection. Learn more about the old 78th at: http://www.78ohio.org

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GoCats105
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  Message Not Read  RE: Jersey Patches/Sponsorships
   Posted: 7/13/2026 12:34:42 PM 
FJC31 wrote:
M.D.W.S.T wrote:
FJC31 wrote:
BobcatBurner wrote:
He’s a Buckeye fan boy whose business is cash poor and is diluted by private equity. Hard pass

FJC31 wrote:
M.D.W.S.T wrote:
Feel like Homage would be a perfect fit, but alas RV would rather be seen roaming OSU's sidelines.

I'm still over here just holding out hope Eliott Hill gets us into Nike.


Homage has always been the ideal fit for a partnership variation in this era. Unless Vesler just flat out isn't interest in his Alma Mater, I'll never understand something not getting done.




I couldn’t care less that he’s a Buckeye fan boy. How do you know his business is cash poor and diluted by PE? A quick search shows no traditional PE firms are backing Homage and Vesler maintains majority of control.

He’s backed by Ryan Reynolds, Jason Kelce, Haslam Sports Group, Rob McElhenney’ investment group, and Kevin Durant’s investment group.

Revenue was between $23-$35 million last year. I’m not saying you’re wrong, just curious where you’ve got this info.


I think it's likely this...

Express bought a $10M stake in Homage about 10 years ago. Express got bought out by PE. But they sold off their entire interest for something like less than $1M, when that all happened. Big loss, in a string of big losses for Express. So Homage is still running as its own thing, but was linked to Express and PE years ago. Now it's backed by all those folks you mentioned.


Got it, thanks. $10 million is a minority stake, so I'm not sure I classify Homage as diluted by PE.

In any case, a partnership hasn't happened for whatever reason. Nonetheless, I still hope the MAC or the our department is seeking jersey sponsorships in some capacity.


Side bar: Homage had a great business idea and then Homefield came along and did it better on the college side. I have products from both and IMO Homefield just has higher quality and more variety depending on the school you're looking for. Both are kind of slacking in OU product lately and haven't changed the styles much.
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M.D.W.S.T
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  Message Not Read  RE: Jersey Patches/Sponsorships
   Posted: 7/13/2026 4:23:15 PM 
Chase just signed on with Ohio State for the low, low price of $17M per year.

https://frontofficesports.com/ohio-state-record-jersey-pa... /

Last Edited: 7/28/2026 11:31:49 AM by M.D.W.S.T
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100%Cat
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  Message Not Read  RE: Jersey Patches/Sponsorships
   Posted: 7/28/2026 3:27:44 PM 
randy wrote:
It would have to be (a minimum) $5 million over 5 years to put an advertising patch on an Ohio basketball jersey. My opinion. The jerseys in the last 15 years have been ugly enough. Anything less would be a cheap sell-out. Unless it goes towards the new Ohio mens basketball coach's salary starting 2027-2028.


That would almost certainly rule out any sponsorship from Larry's Dawg House.
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FJC31
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  Message Not Read  RE: Jersey Patches/Sponsorships
   Posted: 8/19/2026 1:02:18 PM 
Robert Morris has officially partnered with YouTuber Cullen Honohan on a jersey patch. Exchanging content creation that will be featured on his channel (372K subscribers). Since no direct money is going from Cullen to RMU, I’m guessing there could be royalties on views for RMU-related content that gets paid out eventually. Very curious to see how this one plays out and impacts the bottom line and recruiting.

https://x.com/fos/status/2089857376358899915?s=46&t=hCM7e...
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giacomo
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  Message Not Read  RE: Jersey Patches/Sponsorships
   Posted: 8/26/2026 4:23:37 PM 
FJC31 wrote:
Robert Morris has officially partnered with YouTuber Cullen Honohan on a jersey patch. Exchanging content creation that will be featured on his channel (372K subscribers). Since no direct money is going from Cullen to RMU, I’m guessing there could be royalties on views for RMU-related content that gets paid out eventually. Very curious to see how this one plays out and impacts the bottom line and recruiting.

https://x.com/fos/status/2089857376358899915?s=46&t=hCM7e...


I went to see a RMU game last year over Thanksgiving weekend. I counted the audience and there were less than 50 people in the stands.
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M.D.W.S.T
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  Message Not Read  RE: Jersey Patches/Sponsorships
   Posted: 8/27/2026 9:26:41 AM 
FJC31 wrote:
Robert Morris has officially partnered with YouTuber Cullen Honohan on a jersey patch. Exchanging content creation that will be featured on his channel (372K subscribers). Since no direct money is going from Cullen to RMU, I’m guessing there could be royalties on views for RMU-related content that gets paid out eventually. Very curious to see how this one plays out and impacts the bottom line and recruiting.

https://x.com/fos/status/2089857376358899915?s=46&t=hCM7e...




I'd love to see some sort of idea around what Montana is doing. "For Montana" Scholarship Initiative, which raises private funding for educational scholarships for in-state resident students.


OU has some interesting lanes we could use, if a significant offer doesn't materialize. ( Too much to hope NVDA drops a massive bag to curry favor for the worlds largest data center in Piketon?? :) )


Anyway, some ideas I had...


- ASCENT
(Intel gave apprx $3M a few years back) Appalachian Semiconductor Education and Technical (ASCENT) Ecosystem, which provides financial support for students pursuing high-tech and engineering manufacturing fields. Very timely, very now. Could be big, especially with NVDA moving in down the road (allegedly).

- Appalachia SMART
(Currently running off a DoD Grant)
https://www.ohio.edu/engineering/engineering-tech/appalac...

- Digital Enterprise Collaboratory (The DEC)
Uses virtual reality, AI and digital tools for rapid product development, advanced manufacturing, and military preparedness.

- Diabetes Research Scholars Program
Provides sustained research in diabetes, obesity, and cardiovascular disease - but scholarships today are only around $3K. OU could really make some headway with additional funding.

Last Edited: 8/27/2026 9:27:13 AM by M.D.W.S.T
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FJC31
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  Message Not Read  RE: Jersey Patches/Sponsorships
   Posted: 8/27/2026 5:48:24 PM 
M.D.W.S.T wrote:
FJC31 wrote:
Robert Morris has officially partnered with YouTuber Cullen Honohan on a jersey patch. Exchanging content creation that will be featured on his channel (372K subscribers). Since no direct money is going from Cullen to RMU, I’m guessing there could be royalties on views for RMU-related content that gets paid out eventually. Very curious to see how this one plays out and impacts the bottom line and recruiting.

https://x.com/fos/status/2089857376358899915?s=46&t=hCM7e...




I'd love to see some sort of idea around what Montana is doing. "For Montana" Scholarship Initiative, which raises private funding for educational scholarships for in-state resident students.


OU has some interesting lanes we could use, if a significant offer doesn't materialize. ( Too much to hope NVDA drops a massive bag to curry favor for the worlds largest data center in Piketon?? :) )


Anyway, some ideas I had...


- ASCENT
(Intel gave apprx $3M a few years back) Appalachian Semiconductor Education and Technical (ASCENT) Ecosystem, which provides financial support for students pursuing high-tech and engineering manufacturing fields. Very timely, very now. Could be big, especially with NVDA moving in down the road (allegedly).

- Appalachia SMART
(Currently running off a DoD Grant)
https://www.ohio.edu/engineering/engineering-tech/appalac...

- Digital Enterprise Collaboratory (The DEC)
Uses virtual reality, AI and digital tools for rapid product development, advanced manufacturing, and military preparedness.

- Diabetes Research Scholars Program
Provides sustained research in diabetes, obesity, and cardiovascular disease - but scholarships today are only around $3K. OU could really make some headway with additional funding.



If we needed a blueprint for Homage — DePaul’s deal with Desert Cactus, (Chicago-based e-commerce company that makes licensed sports merch) could be bones to follow.

https://depaulbluedemons.com/news/2026/7/16/athletics-dep...

Last Edited: 8/27/2026 5:52:12 PM by FJC31
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